Traditional Korean Cuisine
BIUM
BIUM is
A Garden for the Soul,
Rooted in a Culinary Philosophy of
Harmony with Nature.

Where leaves fall,
flowers bloom.
Where flowers fade,
fruits take their place.

BIUM’s dishes
breathe in harmony with nature.
BIUM’s brand philosophy is a “Garden for the Soul.”
Through seasonal ingredients that reflect the cycles of nature, BIUM offers a sensory experience of the changing seasons, inviting guests into a space of healing and thoughtful reflection through food.
As a fine dining restaurant rooted in traditional Korean plant-based cuisine, BIUM is dedicated to reviving forgotten vegetarian dishes and restoring their cultural value.
This philosophy is embodied in the symbolic form of the BIUM Dosirak, delivering the essence of our vision to each guest.
Creative director @banhana_project
Art direction & graphic Designer Roh Heeyoung
Partner designer Jay Min, Jung Yoona
Space design @chakchakstidio

Client BIUM, 2024
As the creative director of BIUM, I ensured that everything—from the subtle, unseen details to the logo itself—was thoughtfully connected to the philosophy of Bium.